There are now over 1 billion websites on the Internet for traffic control sources. This is becoming a four times as many as were in 2010, by all standards is a huge growth.
This means that whatever market you’re in, you probably have a lot of competition website, and you can expect to keep getting increasingly competitive.
Your website is an absolute waste of time, effort and money – if you do not attract visitors and keep them long enough to take action. It is hard work to get visitors to your website if you want free traffic, and it can be very expensive if you are paying for it.
Whether you need to be very sure that you make the most of the traffic you need to get. Otherwise, it’s rather like running a bath without putting the plug in, no matter how much is coming in you will not get much of a result.
Remarkably few website owners actually track what their sites do or what attracted them to their site in the first place, and understand this can make a great difference to complement your success.
Once you know the final this information you can make way more from the marketing and advertising, and you can change the content and site structure to maximize your income.
For example, if your site is about a pet that you can think most visitors are looking for information or products relating to dogs and cats, and website content would be set up in accordance with it. If it was found that more visitors were really interested in rabbits or birds you would want to make some quick changes to your site?
So you need to measure where visitors are coming from and establish what they are looking for. If you do not know the key statistics here you are leaving a lot of money on the table.
The first step is to get a tool that provides you with the ability to measure what I’m going to take you through. I strongly recommend that you set up Google Analytics, it’s free and very powerful, and will provide everything you need.
Each of the following sections, key pieces of information to measure, pull this together and you will be in a great position to enter the competition and begin to dominate your market.
If you are running paid advertising such as pay-per-click data that is necessary to have, or you are likely to be wasting a lot of money.
The information given on Google Analytics under the “Traffic Sources’ is very important. It tells you where visitors came from, ie how they found you.
This tells you what marketing and advertising efforts are working. It will risk the social media sources such as Twitter and Facebook etc, and show links from other sites, as well as to show you how much traffic specific ad brought in.
You will be able to see how the listing file or advertising sites such as Yell.com return and whether the activities you may have in forums or on other blogs is to have any effect.
If you are putting effort into search engine optimization (SEO) activities you will also be able to see how well it is doing, and how much organic search traffic you are getting from Google and other search engines, will It also shows you which search terms brought visitors to your site
It is no surprise that websites are getting more and more traffic from mobile devices, such as smart phones and tablets. As these devices get more powerful and better designed for surfing the web this is a trend that can only increase.
Analytics will tell you how much traffic comes from desktop computers and from mobile phones.
Do you know how your website looks on a mobile phone? If you should go and check. It should be what is known as ‘responsive’, this means that it scales automatically according to the device it is being displayed on. This is the difference between being useful or visitor to give up and go immediately.
So if your website does poorly on mobile phones, and you can see that you are getting a significant amount of traffic from them, you now know that you need a responsive version of your site.
This measures how many visitors exit your site from the same page where they enter. You can see this for every page of your site.
Unless your goal is to send them elsewhere immediately, eg off to an external page where you offer, then a high bounce generally bad. It tells you that you are not engaging visitors.
Maybe your visitors find what they were looking for right away, but if you lose just a guest who will probably never return.
Only you know exactly what you want your visitors to do, and if it is going to another page on your site to buy something or maybe become a subscriber you can see here how well each of your pages are working to achieve this.
If you are getting a high bounce rate you do not want the message is clear, you need to have better content or copy writing on the page to engage visitors.
It is also clear that Google is less inclined to rank sites with high bounce, it is a sign to them that you are poor and are not content to give visitors what they are looking for. This will make you a lot harder to find in search engines.
This section tells you which pages visitors initially caught on and which ones they visited.
You may be surprised at what pages get the most traffic, or conversely which ones are not doing well. From this information, you can make changes and make better use of traffic to take the action you want.
All your top visited pages should be easy to find a “call to action” so you can make the most of the traffic that you get.
Among Visit Length
Obviously you will usually seek to engage visitors as long as possible, especially if you want them to come back.
So if this number shows that a lot of guests staying only seconds or a very short time, you know you need to make some changes.
As with bounce rate statistics the average visit length of your site also affects your SEO, another good reason to have really good stuff.
Unless you understand this traffic statistics you will never get the most out of your website. If you can not measure it you can not control.
Of course you’ll need to put some time and effort in this, but it really will pay dividends and can give you an advantage over your competitors.